What emotions are colors
Colors and emotions — the way different colors can affect emotions depends largely on a color's brightness, shade, tint or tone and whether it's cool or warm toned.Look again at the book, focusing on one emotion at a time.More than 21% of respondents in the survey used the words passion and love to describe the color red.Unsurprising then, that color plays a large part in the fields of advertising, art, and even wellness today.Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions.Red attracts the most attention and is associated with strong emotions, such as love, passion, and anger.
A bright red might trigger anger and heartbreak where as a light yellow might trigger warmness and happiness.Cool colors are represented by blue, purple, and green.Red was the most controversial color in terms of valence.It is widely believed that the color red evokes strong emotions, symbolizing love and passion.Red can have an actual physical effect on people, for example, red can raise blood pressure and respiratory rate.Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors.
Red is also known to help in triggering opposing emotions and is usually connected with passion and love along with danger or anger.Stay tuned for more posts on color choice in marketing efforts!Below is a list of some common colors and the general impact they have:
